Why We Made the Move: Ben & Bre Howell on Joining Coldwell Banker Global Luxury

Why We Made the Move: Ben & Bre Howell on Joining Coldwell Banker Global Luxury

  • 10/22/25

Big changes are happening — and we couldn’t be more excited. We’ve officially joined Coldwell Banker Realty – Westport and are now a proud part of the Coldwell Banker Global Luxury® program. Below, we’re sharing the “why” behind this move, and most importantly, what it means for our clients.


What inspired the move to Coldwell Banker, and what makes the Westport office stand out?

Ben: The Westport office is a powerhouse. It consistently ranks at the top of Fairfield County and is home to some of the most respected agents in the industry doing over $1 billion dollars worth of business annually. It’s the kind of environment that pushes you to grow, collaborate, and offer even more to your clients.

Bre: And under Lisa Passavant’s leadership, the energy is next-level. The culture is built around excellence, teamwork, and innovation — everything we value. It felt like the perfect place to elevate what we do.


How does Coldwell Banker’s Global Luxury program enhance the way you market homes?

Bre: It’s a total game-changer. The program blends legacy and innovation — a brand with over 90 years of luxury expertise now paired with AI-driven marketing tools and smart targeting.

Ben: It allows us to tell each property's story in a really refined way. Whether it's a waterfront estate or a designer modern, we now have resources that ensure it’s seen by the right people — locally and globally.


What’s the value of being connected to Coldwell Banker’s global network?

Ben: It’s massive. We're part of a network of 96,000 agents in 45 countries, and as certified luxury specialists, we have direct lines to the very top of that network.

Bre: That reach means our clients’ homes aren’t just seen — they’re seen by qualified, high-net-worth buyers around the world. And when we’re helping buyers, we have access to off-market and international opportunities others don’t.


What does the 360-degree marketing approach look like for a luxury property?

Ben: It’s exposure on a completely different level. We’re talking premier placement on sites like Wall Street Journal, Robb Report, JamesEdition, and more — plus print, direct mail, and digital.

Bre: It’s truly multi-layered. Every listing gets a custom strategy, whether that’s video, drone, paid ads, or targeted outreach to luxury agents across markets. It's about making sure your home is everywhere — beautifully.


How does Coldwell Banker’s social media presence benefit your listings?

Bre: There’s an in-house social team dedicated to showcasing listings across multiple platforms. They create stunning content and put serious strategy behind it.

Ben: With millions of views, impressions, and engagements, it’s not just about being on Instagram or YouTube — it’s about doing it right. That added visibility is a real advantage in this market.


What does broker-to-broker networking look like at this level?

Ben: In Westport alone, we’re collaborating with some of the most successful agents in the region. And with Coldwell Banker’s presence in New York City and across the globe, the network is truly next-level.

Bre: It means our listings are often being shared before they even hit the market. We’ve already had conversations with agents who had buyers waiting — that’s the power of proximity and relationships.


What is the Coldwell Banker Revitalize program, and how does it help sellers?

Ben: Revitalize allows sellers to make smart improvements before listing — things like staging, landscaping, or renovations — with no upfront costs.

Bre: It’s a fantastic option. It helps homes show at their absolute best and often increases both marketability and sale price. It’s all about reducing stress and maximizing value.


Final thoughts?

Ben: This move was about aligning ourselves with a brand that could match the level of service and strategy we believe our clients deserve.

Bre: We’re not just changing logos. We’re stepping into a bigger, more powerful space — and bringing our clients with us. We can’t wait for what’s ahead.


Ready to experience the next level of real estate?

📩 Let’s connect. We’d love to help you move forward — with confidence, clarity, and a whole new level of opportunity.

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We look forward to meeting you and finding your next dream home or putting a marketing plan together so you can sell your home and start the search for your new dream home. Contact us today!

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